Leads Management and Campaigns Consultant

Jon Requirement:

Bring your career aspirations to life with AIA!

Responsible for the analysis of market and customer data in order to create opportunities for market development, expansion or deepening of relationship via acquisition, resell or retention campaigns.

• Perform stewardship of data assets, ensure data quality and safekeeping of personally identifiable information of internal and external customers.
• Use available information to intelligently craft campaign/s focused on cross-sell, up-sell, and recapture of existing clients. Craft reports from various data sources relevant to campaigns (existing and for launch) for preparation and/or performance tracking.
• Retrieve, analyze and summarize business, operations, customer and economic data in order to develop business intelligence and optimize effectiveness of initiatives or campaigns.
• Develop and roll-out analytical reports (BAU and adhoc) with regard to leads and customer behaviour. These may be used by stakeholders relevant to processes/efforts that will help in achievement of Company goals. Prepare ongoing reports and data visualizations including charts, dashboards, heat maps.
• Operate technical aspects of key marketing systems (CRM or leads management systems, data services, and lead management processes).
• Establish and maintain scalable processes that ensure best practices in campaign and lead management.
• Collect, analyze and report management data to support decisions on day-to-day operations, strategic planning and specific business performance issues