What It Does: It is an eCommerce platform.
Mission: To bring the world to Southeast Asia and provide a gateway for Southeast Asian brands to reach international consumers,
Size & Presence: 10,000+ employees across Globally.
Financials: US$ $154.3 million,
Founded in 2012, Lazada Group is Southeast Asia’s leading eCommerce platform. With a presence in six countries – Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam – we connect this vast and diverse region through our technology, logistics, and payments capabilities. Today, we have the largest selection of brands and sellers, and by 2030, we aim to serve 300 million customers. In 2016, Lazada became the regional flagship of the Alibaba Group and is backed by Alibaba’s best-in-class technology infrastructure.
We are updating and improving our product selections at the best prices to delight our customers along with great deals and flash sales. In December 2019, Lazada partnered up with Citibank to launch a new credit card in Singapore, and then various countries later then.
Sporting a new ‘heart’ logo mark that shows the letter “L” as a three-dimensional box, Lazada is committed to providing better and more unique ways to make sure that every transaction is truly effortless. The new tagline ‘Go Where Your Heart Beats’ represents the company’s vision to boost online shopping and seller experience through commerce and technology. The colorful heart logo is a youthful, energetic look, that symbolizes the vibrancy of shopping.
Effortless shopping” has been our goal throughout the years, promising every customer a hassle-free, convenient, and positive online shopping experience. Find everything you need through our user-friendly Website and App. Search for products under their respective brands, categories, or keywords and check out detailed descriptions as well as genuine customer reviews to help you make your purchase.
With end-to-end logistics capabilities and complete control over our supply chain, virtually any product is a click away. We have fulfillment centers across 17 Southeast Asian cities, and our investment in warehouses, sorting centers, and digital technologies complement our partner network and our cross-border and last-mile arrangements in each country.
At Lazada, we harness both existing and emerging technologies to redefine the retail experience. Leveraging data in real-time allows us to quickly adapt to changing demands and conditions. We connect consumers to brands, create customized experiences, and have evolved into a retail destination that customers come to for both shopping and entertainment. And we continue to push the boundaries. Project Voyager, our technology stack jointly developed with Alibaba, powers Lazada with the most scalable and competitive product and technology solutions for the next decade.
Ensuring secure and seamless transactions guides the development of Southeast Asia’s most secure payments and financial services infrastructure. In a region still at varying stages of e-payment and eCommerce adoption, we’ve evolved a suite of options that cater to existing preferences while easing customers into digital payments through intuitive solutions they can trust.
Launched on the Lazada platform in 2018, LazMall is Southeast Asia's biggest virtual mall connecting shoppers to over 18,000 leading international and local brands. It sets a new standard in retail, offering consumers the assurance of 100% product authenticity, guaranteed fast delivery, and a 15-days return policy. LazMall is the preferred platform for brands and sellers to directly engage and create a customized experience for their customers.
At Lazada, we’re setting new standards for eCommerce, and we’re doing this by bringing out the best in our people. We value curiosity and passion in creating the right environment using technology and tools that allow the best ideas to surface from our people. We experiment, we learn, and we do better every day. Whether we’re running campaigns or testing an idea, we have fun. We are as diverse as the region we connect, because we value the power of difference. Ultimately, we are united in our mission to change the face of retail – together.